Cult Beauty’s first tip was to invest in some “sunshine shades” – meaning yellow-tone products.
The experts explained: “Mature skin has a tendency to look washed out or lacklustre, so switch from pinky-toned complexion products (which can exaggerate high colour) to something with a hint of lemon yellow.
“This unexpected shade lends warmth to a wan pallor – believe us, it’s magical – and everyone will want to know the secret to your newfound glow.”
The experts recommended Jouer Cosmetics Luminizing Moisture Tint (£33) for a “youth-enhancing dewiness” in a variety of shades.
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“Or try Stila’s Correct & Perfect All-in-One Correcting Palette” (£33) which has a yellow cream and setting powder to help unify uneven skin tone.”
Cult Beauty’s next makeup tip was to ditch the power products in favour of cream-based ones.
The experts explained: “Few things add years like a chalky, powdery skin-finish.
“Not only does powder have a tendency to migrate and settle into creases, but it ‘absorbs’ light and highlights any dry patches.
According to the experts, Kevyn Aucoin’s The Sculpting Duo (£22.50) “does the job, featuring a grey-toned ‘lowlight’ and shimmering ‘highlight’ to “enhance the features without looking too ‘try hard’”.
Finally, the makeup experts at Cult Beauty advised that older ladies use a damp sponge to apply their products.
“Tidelines are always a no-go, but never more so than when you’re old enough to know better,” they warned. A dampened Beauty Blender will eliminate any edges and create a flawless, “airbrushed” finish – think your skin, but better.
“And, if your skin is especially dry or lacklustre, finish by applying a couple of drops of face oil to your (still damp) sponge, and ‘bounce’ all over your complexion for a youthful glow.”