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Princess Beatrice, 34, attended a HearstLab X Red Magazine event that brought together female startups, business executives, and investors.
Numerous well-known people attended, including Sarah Ferguson’s eldest daughter, who looked stunning in florals.
The dress that Beatrice decided to wear will likely hold a strong meaning for the Princess, as she previously wore it to announce her engagement to Edoardo Mapelli Mozzi back in 2019.
The Zimmermann Alia floral midi dress costs £595 and has the following description: “Add a romantic flair to your day-to-night edit with the Allia dress from Zimmermann.
“The style has been cut from pure linen, making it a natural choice for styling out warmer days; and its midi-length, billow-sleeved silhouette is enlivened with an all-over floral print. Wear yours with golden jewellery to pivot it firmly into party territory.”
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Princess Beatrice’s Zimmermann dress is still available for royal fans to rent from £82.07 if fans wish to save £512.93.
The background of Beatrice’s dress is forest green, with sprawling pink and cream blossoms.
The last time Beatrice wore this dress she was celebrating her engagement in Italy and her younger sister Princess Beatrice captured the moment on camera.
The outfit was ideal for an engagement photo shoot because it had long balloon sleeves, a rounded neckline, and a longline silhouette.
This week was the first occasion of the Princess re-wearing the stunning floral gown since that day and she looked absolutely radiant.
The Princess changed up her appearance for the HearstLab event, choosing a natural lip, a bronzed smokey eye, and a hint of blush. She parted her silk auburn hair in the centre and let it down loosely.
During the evening, visitors had the chance to learn more about HearstLab’s distinctive investment opportunities and make connections with top Hearst executives and editorial directors.
Following a warm welcome from Katie Vanneck-Smith, the recently appointed CEO of Hearst UK, Red Editor-in-Chief Sarah Tomczak moderated a discussion on the power of female-led enterprises with Hearst’s Chief Legal Officer and founder of HearstLab, Eve Burton.
Princess Beatrice is a part of the corporate world as she is not being a working member of the Royal Family.
She works at Afiniti, a New York-based software and data firm that specialises in implementing AI technology in call centres, as the vice president of partnerships and strategy.
She is in charge of “the management of the strategic Afiniti partnerships as well as company growth through unique initiatives and client development,” according to a website profile.
In 2011 the royal graduated from Goldsmiths University with a 2.1 in BA History and History of Ideas.
