Apple is reportedly in discussions with Google to utilize their new Gemini artificial intelligence models to enhance the AI features for iPhones. This comes after previous discussions with OpenAI, the maker of ChatGPT, as reported recently.
According to Bloomberg’s sources, Apple is actively negotiating with Google’s Gemini to incorporate new features into iPhone software. However, any potential deal may not be announced until Apple’s Worldwide Development Conference (WWDC) in June.
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Neither Apple nor Google has responded immediately to inquiries regarding the report.
A potential collaboration between the two companies could expand Google’s AI services to over 2 billion active Apple devices, aiding in its efforts to compete with Microsoft-backed OpenAI.
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This partnership could also address concerns about the slow introduction of AI apps by Apple, leading to a decrease in its market value.
The ongoing partnership between Apple and Google, which currently includes Google as the default search engine on Apple’s Safari web browser, might be enhanced with a genAI collaboration to address potential threats to Google’s search dominance posed by services like ChatGPT.
The possible agreement could face scrutiny from U.S. regulators, who have previously accused Google of anticompetitive behavior by paying Apple to maintain its search dominance.
Apple CEO Tim Cook recently mentioned significant investments in generative AI and plans to unveil more about their utilization of the technology later this year.
According to the Bloomberg report, Apple was planning to use its own AI models for some iOS 18 features but is seeking a partner for genAI features, including image creation and essay writing capabilities.
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