“Whilst the Jockey Club has no formal dress code in place, we appreciate many do like to dress up for the Festival.
“Cheltenham Racecourse is the Home of Jump Racing and The Cheltenham Festival is home to some of the finest racing in the world, and with the finest racing often comes the finest fashion.
“Style is as individual as you. The Cheltenham Festival is the perfect occasion to wear your best outfits and favourite accessories.”
The Jockey Club warned, however, against “unpredictable” weather, advising spectators to dress accordingly.