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After spending the 1960s shooting mostly mediocre Hollywood movies, Elvis Presley made an incredible return to live music with his sensational 1968 Comeback Special.
Working with director Steve Binder, The King fought against his manager the Colonel to reboot his career with a rediscovery of his classics via a new and relevant flair.
After taking the risk of ditching knitted Christmas jumpers for a tight black leather outfit and gyrating in front of a studio of girls, the special became a hit and the star headed to Las Vegas for his iconic residences.
Now to mark the 55th anniversary of the Comeback Special, Binder himself has executive produced a feature-length documentary film on its behind-the-scenes creation called Reinventing Elvis: The ’68 Comeback.
The new film is set to hit select cinemas from July 30 before heading to Paramount+ in August.
The cinema-only version of Reinventing Elvis: The ’68 Comeback includes an introduction by Binder, additional scenes that aren’t in the final film and the debut of Latin music sensation Maffio’s salsa twist on Blue Suede Shoes.
The 90-year-old Binder said: “The world is filled with stories about Elvis and his historic 1968 Comeback Special, but no one has ever told this story the way only I can tell it — because I was there for every moment of it.
“I’m so proud of this film and am really excited that a legion of Elvis fans worldwide is going to have an opportunity to first experience it in theaters.”
Film producer Spencer Proffer added: “I’m proud to continue my decades-long professional and personal association with Steve Binder — one of the most innovative creators in entertainment.
“Steve broke molds in the relentless pursuit of making electrifying, bar-raising magic on the television screen. The story of how he and Elvis came together to create such an unforgettable hour of entertainment is one we always knew would make an amazing movie, so we’re enormously excited that it will be debuting in movie theaters.”
Reinventing Elvis: The ’68 Comeback is showing in select cinemas from July 30 and hits Paramount+ UK on August 16, 2023 – the 46th anniversary of The King’s death.
