Kate Middleton looks chic in £70 Zara blazer and blue jeans in Iceland supermarket

The Princess of Wales has been busy in recent days and weeks raising awareness of her new Shaping Us campaign, which aims to spotlight the importance of early childhood. In a new video shared to the Prince and Princess of Wales’s Twitter account, Kate spoke to food retailer Iceland’s Executive Chair Richard Walker about her campaign. For the occasion, Kate looked chic in a smart blazer and jeans.

The caption accompanying the video on Twitter read: “The foundations for so many of the soft skills businesses are looking for in their workplaces are developed in the earliest years of our lives.

“Great to chat with @icelandrichard all about our #ShapingUs campaign with @earlychildhood.”

The full video is available to watch on the Wales’s YouTube channel. Kate looked elegant in the clip, which seemed to have been filmed a while ago.

To speak to Mr Walker, she opted for a smart casual look of a cream blazer and blue jeans.

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Kate’s blazer was from Zara and is one she has worn in the past. The Princess’ recycling of outfits shows that she is aware of both environmental and financial issues.

However, some critics have noted that Kate owns many blazers – just last week the royal was seen in a brand new Alexander McQueen cream blazer, which she wore to visit Natwest’s headquarters in the City of London.

Called the Textured Double-Breasted Blazer in Ecru, the garment Kate was spotted in today is still available to buy on Zara’s website for £69.99. The blazer also comes in black and fuchsia.

Kate last wore the blazer for a visit to Derby earlier this year, on February 8.

The Derbyshire visit was to meet with Preet Chandi, the first woman of colour to complete a solo expedition to the South Pole, as well as the world record holder for the furthest unsupported solo polar ski expedition in history.

At the time, Kate combined her blazer with a pair of navy trousers and her Veja Esplar trainers.

Today, in the video, the royal was seen in a similar outfit. She donned a beige t-shirt underneath her blazer and a pair of blue jeans.

Viewers couldn’t see Kate’s choice of footwear, but it is likely she was wearing trainers.

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The Princess completed her look with a pair of drop earrings featuring tiny, silver attachments.

She also donned her sapphire and diamond engagement ring, which she is rarely seen without.

Royal fans were quick to comment on Kate’s video, with some praising her work regarding early childhood. Others, however, stressed the need for action, as well as awareness.

User @RoyallyBelle_ wrote: “Thank you for all the work you’re doing Catherine, this is so needed.”

User @mishyensen73 said: “Iceland are always at the forefront of good causes.. well done Iceland & Catherine for bringing this to the table.”

User @lovefamilywales commented: “What a great job Her Royal Highness is doing regarding the Early Years. She definitely is the Children’s Princess.”

However, user @meyoudontsee21 tweeted: “When is she going to move on from base camp? Seriously, saying the same phrases over shows this to be performative nonsense. Where are the strategies and outcomes?”

User @Clashophile added: “I appreciate that this scheme has to be presented as a viable business option to be funded. However, I am sad to see this swerve. To me the point is the moral responsibility each parent has to their child. I wish the focus could remain on the needs of children, not money/business.”

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