Apple’s GPT chatbot is already in use internally

Apple is using an internal chatbot to help its employees “prototype future features, summarize text and answer questions based on data it has been trained with,” says Bloomberg’s Mark Gurman in Power On today.

Apple hasn’t been sure what it wants to do with its Apple GPT chatbot project on the customer-facing side yet, but Gurman’s report shed some light on at least its internal chatbot uses. According to the newsletter, Apple is looking at ways to expand the use of generative AI within its organization, with one possibility being giving the tool to its AppleCare support staff to better help customers dealing with issues.

The caution is reasonable. Companies like Apple and Samsung have reportedly instructed their employees not to use chatbots because of the potential for leaked information, and their “hallucinations” that produce false information can be devastating like it was for a lawyer who used ChatGPT to create a brief that was full of totally fabricated cases.