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Public Ventures President and chief market strategist Lou Basenese discusses why Elon Musk rebranded Twitter as X on ‘Varney & Co.’
Billionaire Elon Musk said Friday that he plans to end the “block” function on social media platform X.
X, formerly known as Twitter, currently offers a standard block function that allows users to restrict others’ ability to comment on their posts — but that function may come to an end soon.
“Block is going to be deleted as a ‘feature,’ except for [direct messages],” Musk said Friday. “It makes no sense.”
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Elon Musk, CEO of SpaceX and Tesla and owner of X, gestures as he attends the Viva Technology conference dedicated to innovation and startups at the Porte de Versailles exhibition centre in Paris. (REUTERS/Gonzalo Fuentes/File Photo / Reuters Photos)
“You will still be able to mute accounts and block users for [direct messages],” Musk clarified via a comment in a separate thread.
Blocking is a nearly universal feature of social media platforms that is intended to allow users to end communication with others whose posts they feel are offensive, threatening or otherwise undesirable.
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Musk’s off-the-cuff comments come amidst a larger campaign to severe the platform’s ties to its Twitter-era aesthetics and interface.
The billionaire owner has already drastically altered key features of the app, such as changing its “verification” services — previously used to ensure the authenticity of accounts bearing a public figure’s likeness or name — to a subscription-based amplifier for users’ posts.
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In this photo illustration, X’s official account page is seen displayed on a smartphone with an X logo in the background. (Avishek Das/SOPA Images/LightRocket via Getty Images / Getty Images)
X has also rolled out new opportunities for users with large audiences to monetize their content based on engagement and view count.
An auction and asset advisory firm will sell hundreds of items from the social media site’s days as Twitter in a mid-September auction.
More than 750 items in the two-day online auction include a variety of pieces, with some more specific to X’s former Twitter branding than others, per Heritage Global Partners’ website. Bidding for them is scheduled to commence the morning of Sept. 12.
Fox News Digital’s Aislinn Murphy contributed to this report.
