Walmart shopper finds Velveeta mac and cheese for 50 cents a box, sparking viral brand debate

A Walmart shopper has gone viral on social media after capturing her fiancé’s reaction to learning that Velveeta Shells & Cheese is selling for only 50 cents a box.

The video posted by TikTok user @alissa_2711, has garnered over 2.6 million views and 160,000 likes after her shopping session at Walmart.

The footage shows @alissa_2711 walking through an aisle before she draws attention to the shelf with the discounted pasta.

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“Babe, Velveeta is 50 cents a box,” she says in the video.

Velveeta Shells & Cheese is a cheesy macaroni and cheese meal that’s sold in a box.  (Tim Boyle/Bloomberg via Getty Images News / Getty Images)

Her fiancé reads the label on the shelf before opening his arms wide and grabbing as many boxes of the Velveeta as he can.

Many were quick to join in on the conversation agreeing with the couple’s actions and said they would have done the same thing after finding this deal.

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“I would’ve got every box and even paid for every box at self check out,” one user wrote.

“In 1978, Velveeta Shells and Cheese became the first of Kraft’s products to claim a portion of the “shelf-stable market,” which describes foods that normally would need refrigeration but processing allows them to remain stable at room temperature,” (iStock / iStock)

“Omg I would’ve cleared the shelf,” another social media user wrote.

“He definitely understands the assignment,” one TikToker commented.

Velveeta even joined in on the fun commenting from the brand’s TikTok account, “This is exactly how you do this,” followed by three applause emojis.

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While the video has gained attention from Velveeta lovers some have even come forward expressing their appreciation for another brand.

TikTok users began chiming in on @alissa_2711’s video to share if they prefer Kraft mac & cheese or Velveeta, though Kraft Heinz owns both brands. (iStock / iStock)

“I still would’ve grabbed Kraft,” one user chimed in.

“That’s still too much for Velveeta. no thanks,” another TikTok account wrote.

“If it was Cracker Barrel or southern style Kraft Deluxe I’d do this but Velveeta tastes like nothing,” one account commented.

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While Kraft Heinz owns Velveeta, fans seem to taste a difference between Velveeta and Kraft.

The prices at each Walmart location will vary from state to state, and Velveeta can go for $2.98 to roughly $7 depending on box size and shopping vendor.

A TikTok user has gone viral and is sparking a conversation about macaroni and cheese brands after learning that Velveeta Shells & Cheese is selling for only 50 cents a box at Walmart. (Tim Boyle/Bloomberg via Getty Images News/iStock / Fox News)

FOX Business has reached out to Walmart, Kraft Heinz and @alissa_2711 for comment.

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