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Kate Middleton and Prince William got married almost 12 years ago, but the Princess of Wales’s wedding dress is still the most popular bridal gown of all time. This is according to new research done by fashion experts at Boohoo.
Some of the greatest events of the year that frequently draw attention from the general public are celebrity and royal weddings.
Researchers have carried out a study that discloses the most popular wedding dresses of all time.
The number of people searching for wedding dresses in the UK each month was determined by fashion experts at Boohoo using data from Google searches and a list of celebrities that got married between 1923 and 2023.
Kate, Princess of Wales’s wedding dress came out on top as the most popular bridal gown of all time, getting 9,300 average searches per month.
One of the major occasions of the 2010s was the Prince and Princess of Wales’s wedding.
Kate wore a dress by British designer Alexander McQueen to this royal wedding, which caused search interest in the keyword “wedding dress” to soar to 900 percent.
The second and third places were also awarded to members of the Royal Family – Meghan, Duchess of Sussex and the late Princess Diana respectively.
Britons gathered to watch another royal wedding seven years after the Prince and Princess of Wales’s nuptials.
A spokesperson for Boohoo said: “Celebrity wedding dresses are often a major factor of fashion trends. The public sees all these intricate designs and is inspired to use the features for their own weddings.
“We can see from the data that these weddings create a buzz around them, with people searching and talking about the designers and styles.
“It’s interesting to see that Audrey Hepburn and Princess Diana are on the list, considering that their weddings were long before the widespread use of the internet.
“These findings show that although weddings are a private affair with close family and friends, the high-profile of royals like the Princess of Wales and Duchess of Sussex tend to command much higher interest in their lives and the fashion they wear.”
Most popular wedding dresses of all time
1. Kate Middleton – 9,300 average monthly searches
2. Meghan, Duchess of Sussex – 8,100 average monthly searches
3. Princess Diana – 3,900 average monthly searches
4. Nicola Peltz – 3,700 average monthly searches
5. Kourtney Kardashian – 3,300 average monthly searches
6. Pippa Middleton – 2,200 average monthly searches
7. Paris Hilton – 2,200 average monthly searches
8. Ariana Grande – 2,100 average monthly searches
9. Lily Collins – 1,800 average monthly searches
10. Victoria Beckham – 1,600 average monthly searches
11. Lady Kitty Spencer – 1,400 average monthly searches
12. Princess Beatrice – 1,400 average monthly searches
13. Stacey Solomon – 1,400 average monthly searches
14. Priyanka Chopra – 1,200 average monthly searches
15. Carrie Johnson – 1,200 average monthly searches
16. Lucy Watson – 1,200 average monthly searches
17. Audrey Hepburn – 1,100 average monthly searches
18. Gal Gadot – 1,000 average monthly searches
