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Morrisons customers can enjoy some free Warburtons crumpets with butter and jam at the supermarket’s in-store cafés this half term.
To secure the free food, shoppers only have to ‘Ask for Ellen’. The offer will be available all day in any Morrisons café from October 23 to November 5.
The project is returning after its success over the school summer holidays when 200,000 portions were handed out.
The initiative, which aims to give a little support to families throughout the holiday period, is back following its success during the school summer holidays – which saw 200,000 portions of ‘Ask for Ellen’ crumpets enjoyed by families across the UK.
Chris Strong, Morrisons Café Buying Manager, said: “We know how grateful our customers were for our extra support this past summer with our Ask for Ellen initiative and we are thrilled to announce we are partnering again with Warburtons this half term.
“We’ll be offering customers two toasted crumpets, with butter and jam when they visit a Morrisons café and Ask for Ellen, which we hope will help brighten their day.”
The initiative is named after Ellen Warburton, as it was husband and wife duo Thomas and Ellen Warburton who founded the company, based in Bolton.
The fifth-generation family firm supports a range of charities through the Warburton Foundation and has donated over one million bakery products since October 2022. They hope to reach 1.25 million products by September 2023.
Jonathan Warburton, chairman of Warburtons, commented: “We had an overwhelmingly positive response to our Ask for Ellen initiative this summer and surpassed our target by giving out 200,000 portions of crumpets nationwide.
“We know many households are still feeling the squeeze due to the cost of living crisis which is why we wanted to team up again with Morrisons to offer a little support to families throughout the break.”
Morrisons is also still providing its Kids Eat Free promotion all day, providing a free kids meal when a person spends £4.50 or more on an adult meal.
A man recently shared how he reduced his supermarket bills to just £5 a week by foraging for food.
Christian Amys, 41, from Brighton, eats a diet which is half foraged food, including wild mushrooms and seafood, which he finds in city parks and on the beach.
He gets the rest of his food from supermarkets and farms and saves around £50 a week on his groceries.
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