Nvidia spokesperson Jordan Dodge tells me the United States is currently exempt from the price changes. āNo price change happening in the US,ā he says.
The company says the hikes āaccount for increased operational costsā in the specific countries where theyāre rolling out, according to a customer help page, and that GeForce Now founders can still pay grandfathered pricing as originally promised.
This will be the third price hike for GeForceās top tier ā Nvidia doubled it twice in 2021. For example, UK subscribers who chose to leave their Founders plans for upgraded graphics and latency will have gone from paying Ā£4.99 a month to Ā£8.99 a month to Ā£17.99 a month to, finally, Ā£19.99 a month starting November 1st. Still, the Ultimate tier is a much more impressive service than the Priority one, and that leap accounts for most of the cost.